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VALUE THROUGH DESIGN

 

One of the main tasks of design is to raise the products value. A product that is more worthy has significant advantage in competition, compared to another one with otherwise even conditions.
Manufacturers can, depending on strategy, use this advantage to sell more, or sell at a higher price to increase profit margins.
Under the right circumstances the original design costs result in a return of investment.



MARKETING BENEFIT THROUGH DESIGN

 

Additionally to the direct benefits there is a significant marketing benefit through design.
The product is the marketing instrument that is in contact with the customer for the longest period of time. If one compares the contact times of website banners, which are few seconds only, to a lifecycle of a product that can last several years, it is clear what an important instrument the product is from a marketing perspective.
Design is a communication tool on a product level, with which one can communicate company values, company identity, securing old markets or reach new ones.

Our design creates value, contains multilevel innovations, provokes emotions and is based on profound knowledge.

INNOVATION BEYOND THE SURFACE

 

We consider our task in design in more than just styling. We are going deeper. With renowned, as well as independently developed methods of creativity, we are generating multilevel innovations on demand.
Primarily we are questioning old patterns and trying to adapt solutions from other areas, like different markets, branches or nature.

 

The target is to create products that are unique in itself and feature unique elements that lift our clients into a unique selling proposition on the market.

 

As an external design agency, we have experience in different sectors and communicate with all the relevant departments in the development process at every stage. Internal or external, national or international, we know the demands of the departments. That is why we are in a great position to detect innovation potential and be able to bring those innovations through the development process to product success.

Innovation through design can for example occur in the following areas:
 

Technical Innovation

Developing new technologies and development methods in cooperation with the engineering department.
Initiation and use of new, innovative materials.

Economical Innovation

 

Reducing costs through targeted simplification and reduction of parts

Design that counts on cost-efficient Materials and technologies from the outset

 

Innovation in Marketing

 

Reaching unknown target groups or markets.
Implementing company values in the design of the product 


Ecological Innovation

 

Sustainable design for long living products

Using materials that can be recycled or reused

Designing with conserving technologies


Ergonomical Innovation
 

Finding new ways of operating, using and living with products

Analysing demands, interpreting and finding of new ways to satisfying those demands

 

Innovation in Form

 

Detecting and breaking through old pattern forms

Design that is future orientated

PHILOSOPHY

CREATING VALUE

MULTILEVEL INNOVATIONS

PROVOKING EMOTIONS

DIRECTED EMOTIONS


We want our design to do more than just serving a purpose, we want it to provoke positive emotions on the user. The impact that should be achieved is chosen together with our clients. Therefore, we are asking the key questions about which impression the user should experience when viewing or handling the product, or which qualities the product should communicate.
Is it supposed to provoke a safe, sensual, fast, warm, cool, light, heavy, strong, cute, clean, intelligent, or elegant impression?
Whatever attributes are assigned to the product, it is important for us that the emotion is communicated clearly to the user so it can be sensed intensively. 

PROFOUND KNOWLEDGE

KNOWLEDGE FROM EXPERIENCE

 

We are experienced with the design demands of established manufacturing processes such as deep drawing, die casting, extrusion, casting, foaming, eroding, lath milling and CNC milling.

Our experience extends to consulting and communicating with both internal and external departments of customers and their producers, in Germany and internationally.

Our experience is industry gained and can be owed to numerous diverse projects varying in their complexity from low to very high complex products.

Be that diverse vehicle design, product design or product graphic design, ZOOM Design Agency has the solution, born from our established position within the design industry.  

 

 

KNOWLEDGE FROM COMMON WORK

 

A common problem associated with internal development is tunnel-vision. The development departments are well-tuned to the day to day production processes and development so much, so that innovation or positive design change can be ignored resulting in a missed opportunity.
As an external agency we have the benefit of analysing from a neutral, open-minded perspective.

Besides our own expertise we are catching up on know-how directly on-site at the clients and whose producers. Manufacturers know their business, branch, options and problems quite well.
This way we are combining customer experience and out-of-the-box thinking to create innovative and successful products based on expert experience.
 

 

KNOWLEDGE THROUGH RESEARCH

 

From the outset and during the design process it is important to gain the relevant project knowledge, to analyse and to research. This is for example:
 

  • target groups

  • cultures

  • handling and habits

  • markets

  • basic parameters

  • competitor analysis

  • product surrounding

  • ergonomics​

  • history

  • form

 

The research phase is essential for the success of the product being introduced to the market. It helps within the ongoing development to generate new ideas or innovations, and decreases the risk of negative outcomes such as duplicated products and cultural conflicts.

 

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